I build software that helps people discover and develop their calling—so they can live purposefully, not just productively.
TL;DR — UI/UX designer turned founder. Currently designing tools that save people time so they can focus on their God-given gifts.
My name is William Lee. I’m the founder of William Lexen Software Design. I build personalized software for everyday problems. I clarify, simplify, and amplify meaningful work. My background spans fine arts, graphic design, front-end development, and product strategy. I’ve worked with clients across the spectrum—from solo creators to scaled organizations—to build tools that don’t just function, but forward the user’s purpose.
Design, to me, is not about aesthetics—it’s about alignment. That belief shaped a 9-month engagement where I led the UX transformation of a booking-based business in a high-regulation industry. With paid ads off the table, we leaned on clarity and behavior-driven redesigns. The result: 8.7K organic clicks, over 1 million impressions, and a 50% lift in conversions—proving that strategy and execution beat shortcuts.
At William Lexen, we work lean but deliver deep. I use tools like Figma, Supabase, V0, Loom, and Git to build and test fast, while anchoring each project in first principles and real feedback. Whether it’s rethinking a product’s core flow or launching a new user experience from scratch, our focus stays on saving people time and surfacing their highest value.
Our clients tend to be people with vision—people who’ve moved past chasing trends and are building something with depth. If that’s you, you’ll appreciate how we operate: feedback-led, design-forward, and results-obsessed.
I don’t take on work where clarity and purpose are missing. I collaborate with founders and teams who know what they’re called to build and just need the right execution partner to make it tangible.
I believe the future belongs to those who iterate quickly, think critically, and build tools that serve real human needs. AI is going to reshape the bottom tiers of knowledge work—but those who focus on mastery, service, and clarity will stay in demand.
When I’m not shipping software, you’ll probably find me fishing—partly because fish are visually interesting to look at, and partly because I believe some of the best design insights surface in quiet places.
If you’re clear on your direction and ready to build with purpose, Contact Me.
