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Death by a Thousand Decisions, by William Lee

Death by a Thousand Decisions

A Framework for Designing Interfaces That Help Humans Act With Conviction

A field method for diagnosing and raising an interface's Interface IQ, the measure of how much of a product's intelligence a person can actually reach.

It gives you CRAFT, a five part framework for designing screens that do not just inform a person but help them make the call they came to make. Consequence, Risk, Action, Focus, Clarity. Each is a single question every high-stakes screen has to answer before it earns the right to show you data. And it gives you Interface IQ: a way to score any screen from 0 to 100, name exactly what is dragging it down, and prove it got better after you fix it.

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